Month: August 2021

Why Page Load Speed is Important

Why Page Load Speed is Important

Page speed measures how fast your web page loads, rather than the entire site. Page speed, or page load speed, can be called by various names, such as “page load time” or “time to first byte.” There are several online tools you can use to check a specific page speed, but how do these checkers test page speed, and why is it important? 

Checking Page Speed

The faster the page loads, the faster users will be able to interact with it. Simultaneously, pages with longer loading times will deter users from it, and they will most likely search elsewhere. User experience is key for any website. If a user has to wait more than a few seconds, your web page will lose their attention and they will move on, whether it’s to another site or another activity altogether. 

Google Ranking Factors

Google and other search engines consider page speed to be a ranking factor for websites in search results list. In addition to all the other factors that improve your search engine optimization (SEO), such as relevant information and relevant keywords, page speed will contribute to the organic ranking of your web page. Does your web page include relevant information and have a fast page load speed? If users cannot quickly access the information they are searching for, they will leave the page and your search engine ranking will be lower as a result. 

Mobile Page SpeedSmart phone with page speed optimization meter on screen.

Now more than ever, people are using mobile devices to search the internet for information. Since attention span is lower for someone using a mobile device versus a desktop computer, page load speed is crucial for mobile devices as well. People want information instantly, especially when they are on the go. 

Page Speed Factors

A page load speed is considered good if it is under 4 seconds for the loading time. Every millisecond counts, and users will become impatient with page load speeds any longer than that. The majority of page speed testers will check your web page for the following factors:Laptop computer with Loading bar

  • Response time: This is the amount of time it takes to get the first response from the server
  • Page load time: This is the amount of time taken to fully display all the contents of a web page
  • DOM processing time: This is the amount of time it takes to translate HTML into DOM to retrieve or perform different scripts
  • Time to first byte (TTFB): This is the amount of time it takes a browser (web or mobile) to receive the first byte 

Using a page speed checking tool will give you insight into how each of your individual pages are running, rather than the website as a whole. While your entire website might have a decent loading time, there may be specific pages that load slower than others. It’s important to be aware of these slower pages and update them to run faster, so you aren’t losing out on possible conversions. 

There are several reliable tools to check your page speed that you can search for. Once you discover your web page speed, there are a few things you can address to improve the loading time for each web page. 

Improving Page Speed

There are a few different things you can do to improve the speed of your web page that don’t take much time or effort. Every millisecond counts, and taking care of some of these things listed will help every little bit. 

  • Make sure to properly size images and serve them in next-generation formats
  • Enable compression of files and make sure to use video formats for any animated content
  • Minify or remove any unused CSS or JavaScript files
  • Avoid multiple redirects and third-party usage

Find More Information at Pegasaas

Our team at Pegasaas knows the ins and outs of page load speed and more! Try out our performance plugin to improve the page load speed of your website! Our plugin will help reduce page load time and increase your conversion rate to help you get more business and make more money. Visit our website or call 1-866-943-5733 today for more information!

What is Page Caching?

What is Page Caching?

A cache, (pronounced “cash”), or page caching, is a tool utilized by devices connected to the internet as a temporary storage. This temporary storage, or “memory bank,” helps computers and other devices remember certain information to avoid re-entering the same data. Search engines, like Google, create cached pages for a type of “back-up” version of the web page, which then can be used in place of the generic web page with more personalized information. By avoiding re-entering data every time a visitor revisits your site, it helps significantly decrease the load time.

Cached pages make it easier for devices to retrieve information and data more quickly, which allows the device to run faster at greater efficiency. Caches can come in different forms, but most applications and devices have their own version for cached pages. 

Hardware and SoftwareMan looking at various shoes options over internet through digital tablet

A cache can exist in both hardware and software throughout different devices and applications. Caches in hardware are contained in the CPU, or central processing unit, for the device. This could be anything from a desktop computer, laptop, smartphone, or tablet. Each of these devices will have their own caches and cached pages. A hardware or CPU cache is usually a block of memory for the CPU to quickly and easily access frequently used information. The CPU will store data that it uses often in this cache so that it doesn’t have to load every bit and piece of information to perform a task or operation. 

Browsers and Applications

Web browsers and applications also have their own caches, separate from the CPU cache. Each different web browser, Firefox, Google Chrome, Microsoft Edge, etc, will have their own cache to store cached pages. Similar to a CPU cache, a cache for a web browser or application will store files, information, and data needed to display the web pages or relevant information being accessed. 

Whenever you visit a large retail or ecommerce website, your browser cache will download all images associated with the pages you visit, along with the script files needed to run the page, and personalized information, such as your login. If you were to clear the cached pages in your web browser, websites you have visited before will require you to re-enter your login or other information. 

Application caches work similar to web browser caches, although applications may collect more specific information for their caches. Things like videos, images, and user preferences can be stored to save memory and personalize your experience. 

Clearing Your CacheAn eraser pointing to a clear internet history option on a computer.

Since the majority of technology these days utilize caches, they can also slow down your computer or application if not cleared frequently. As we mentioned, caches store information. However, that means they can also fill up and become full. If your cache fills or is close to being filled, there will be more information for the computer or application to sift through, and therefore loading times will increase, making your device run slower. 

With this in mind, it’s helpful to clear your cache every now and then. In addition to accumulated cached pages and information, your cache may also pick up some corrupted files over time. These won’t harm your computer or device, but will prevent certain web pages and functions from operating properly. Clearing your cache will delete all the files and information stored in that cache. 

As suggested, clearing your cache will help your device or application start fresh in accumulating new information to store and cache. However, this means saved information on cached pages, such as your login or user preferences will be deleted as well. The next time you visit your favorite website, you will need to re-enter your personal information, and anything you might have had saved, such as items in your checkout basket, will be deleted as well.

While removing all the information your cache has accumulated over time seems tedious, it allows your cache to start anew, removing corrupted files and any other excess data or information that wasn’t being used and taking up space. 

Page Caching with Pegasaas

Take your page caching to the next level with our Pegasaas performance plugin! We ensure your web pages load quickly and your Time to First Byte is as fast as it can be. Visit our website or call 1-866-943-5733 today for more information!