The short answer: yes.  But hang on and explain how and why it is extremely important.

You see, it used to be before we had tools available to us to point out what we COULD do to speed up our websites, we had to rely on assumptions about what constituted a fast website.

Straight up, what that boiled down to was that we as a community had a very narrow focus on two or three techniques to speed up web pages.  And the reason we had a narrow focus, was because theonly devices that seemed relevant at the time were desktops and laptop computers.

It was much easier when the only device we had to consider for performance optimization was a computer with a powerful processor connected to an incredibly fast internet connection.

But it’s not like that any longer.

As of 2016, over 60% of the searches are now from mobile devices.  Those numbers are lower in North America where desktops are still commonplace.  However, in overseas markets such as India and China, where there are more mobile phone users than desktop users, the percentage of search done by mobile users is actually much higher.

Google is not, though, concerned about the individual geographic markets which may or may not be higher or lower than other markets.  Google is concerned about the global statistics, and the growth of the mobile search segment.

Google has made a huge push to make the web mobile friendly.  Starting in April of 2015, Google search expanded its use of mobile friendliness.  Why?  Because mobile, world wide, is bigger than desktop.

So, having a mobile friendly website is important.   Many consider that having a mobile responsive website is what is meant by “mobile friendly”, which would be true.  But what about how fast those pages load for mobile?

If we were to jump back in time to before 2015, we would see that having  page-caching plugin that also minified CSS and Javascript was enough — that was when web developers still believed optimizing for the fastest computer that used the a fast internet connection would be good enough to ensure our website appeared to Google to load fast.

But it isn’t good enough, not any more.

When you consider speeds of mobile devices on data are so significantly slower than desktops connected to wi-fi, you begin to realize that where the push for ‘best possible speed’ is extremely important.  3G runs about 500Kbps, and LTE maxes out at 12Mbps but averages about 5Mbps.  These are mobile data transfer rates are significantly slower than the average home cable connection of 25/50/150Mbps.

So, a web page that loads in 1-3 second on a fast desktop takes considerably longer on a mobile data connection.

Google Wants Websites to Be FASTER

Google developed a tool for webmasters, called PageSpeed Insights, that was designed to provide tips on how to make web pages load and render as fast as possible.  No longer was Google recommending that webmasters concentrate on server-response time only.

If they did, then all you would have to do was get yourself a page caching plugin.

But Google does not stop at reviewing you web page’s response time.  It goes much more in depth.  GZIP compression, browser caching, CSS minification, Javascript minification, HTML minification, image optimization, render blocking resource deferral, prioritization of visible content, and server response times, are just some of the areas that Google PageSpeed Insights suggest you optimize.

But My Caching Plugin Says I don’t Need to Optimize for PageSpeed

Yes, it used to be that a page caching plugin such as WP Rocket, or HyperCache, WP Super Cache, or WP Total Cache were enough to make your initial page load fast.

Now, you have to optimize a whole other range of aspects in order for your pages to load AS FAST AS POSSIBLE.

Because, MOBILE PHONES.

Remember, mobile constitutes over 60% of search.

And Google wants to provide search results for those pages that are going to load fast.  If Google were to provide search results for slow pages, mobile users would get frustrated with Google, and move to a different search engine.

How Do You Optimize

Well, you can manually scan every single page of your website, individually, with Google PageSpeed Insights, and then manually implement the recommendations that Google lays out for you.  Chances are, you’re probably going to get your pages somewhere to about 75-80 out of 100.  80 is like getting a “B” in high-school.  Meh.

And I’d bet that for 40 hours of work (estimated time to optimize a 20 page WordPress website), time you’ll never get back, “meh” isn’t really the grade you were looking for.

Isn’t there a better way?

Yes, yes there is.  That’s why I wrote this article.  🙂

A couple of years back, we became experts at optimizing for PageSpeed.  Prior to becoming experts at PageSpeed optimization, we had spent 10+ years developing website plugins that made static websites dynamic.  With that background, we decided to automate the PageSpeed optimization process.

In 2016, we released our PageSpeed optimization plugin for traditional websites.  It tackled every single aspect that Google recommended, and was able to get most sites to about 95/100 just by turning the plugin on.  In some cases, we even had sites that were 100/100.

And then, in 2017, we developed a plugin for WordPress, that could optimize every single post and page in an WordPress website for Google PageSpeed, in just minutes (depending upon size of site, and estimated at about 15 seconds per page).

Automated Google PageSpeed Optimization for WordPress

Unfortunately, what traditional caching plugins lack is the ability to defer ‘render blocking resources’.  This is often intentional, it seems.

I’ve read claims, and I understand the argument that some of them use,  where they say that deferring Javascript can break features in your web pages.  Yes, it can… if it isn’t done correctly.  We properly defer Javascript so that it doesn’t break.

And, there also is the concern that when you defer your render-blocking CSS, your page ends up having the “Flash of Unstyled Content“.  Yes, that can happen, if you don’t determine what the Critical Path (Above the Fold) CSS is, and then inject those styles into the head region of your page.  But, we also do that.

The Pegasaas Accelerator plugin automatically detects the critical path CSS and automatically injects it into your pages.

Automatically.

That’s right, everything about Pegasaas Accelerator is automatic.

You turn it on, and it automatically optimizes the entire website.  We’ve had site go from 57/100 to 97/100 with ZERO interaction or intervention from a human.

We’re committed to getting our clients as high scores as possible.

And, because we believe in our product so much, we’ll even give you a chance to try it out before committing to invest in the speed of your website.

So, check it out, we know you’re going to love it.