Why Page Load Speed is Important

Why Page Load Speed is Important

Page speed measures how fast your web page loads, rather than the entire site. Page speed, or page load speed, can be called by various names, such as “page load time” or “time to first byte.” There are several online tools you can use to check a specific page speed, but how do these checkers test page speed, and why is it important? 

Checking Page Speed

The faster the page loads, the faster users will be able to interact with it. Simultaneously, pages with longer loading times will deter users from it, and they will most likely search elsewhere. User experience is key for any website. If a user has to wait more than a few seconds, your web page will lose their attention and they will move on, whether it’s to another site or another activity altogether. 

Google Ranking Factors

Google and other search engines consider page speed to be a ranking factor for websites in search results list. In addition to all the other factors that improve your search engine optimization (SEO), such as relevant information and relevant keywords, page speed will contribute to the organic ranking of your web page. Does your web page include relevant information and have a fast page load speed? If users cannot quickly access the information they are searching for, they will leave the page and your search engine ranking will be lower as a result. 

Mobile Page SpeedSmart phone with page speed optimization meter on screen.

Now more than ever, people are using mobile devices to search the internet for information. Since attention span is lower for someone using a mobile device versus a desktop computer, page load speed is crucial for mobile devices as well. People want information instantly, especially when they are on the go. 

Page Speed Factors

A page load speed is considered good if it is under 4 seconds for the loading time. Every millisecond counts, and users will become impatient with page load speeds any longer than that. The majority of page speed testers will check your web page for the following factors:Laptop computer with Loading bar

  • Response time: This is the amount of time it takes to get the first response from the server
  • Page load time: This is the amount of time taken to fully display all the contents of a web page
  • DOM processing time: This is the amount of time it takes to translate HTML into DOM to retrieve or perform different scripts
  • Time to first byte (TTFB): This is the amount of time it takes a browser (web or mobile) to receive the first byte 

Using a page speed checking tool will give you insight into how each of your individual pages are running, rather than the website as a whole. While your entire website might have a decent loading time, there may be specific pages that load slower than others. It’s important to be aware of these slower pages and update them to run faster, so you aren’t losing out on possible conversions. 

There are several reliable tools to check your page speed that you can search for. Once you discover your web page speed, there are a few things you can address to improve the loading time for each web page. 

Improving Page Speed

There are a few different things you can do to improve the speed of your web page that don’t take much time or effort. Every millisecond counts, and taking care of some of these things listed will help every little bit. 

  • Make sure to properly size images and serve them in next-generation formats
  • Enable compression of files and make sure to use video formats for any animated content
  • Minify or remove any unused CSS or JavaScript files
  • Avoid multiple redirects and third-party usage

Find More Information at Pegasaas

Our team at Pegasaas knows the ins and outs of page load speed and more! Try out our performance plugin to improve the page load speed of your website! Our plugin will help reduce page load time and increase your conversion rate to help you get more business and make more money. Visit our website or call 1-866-943-5733 today for more information!

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